Utrecht, December 22nd 2016 – The Dutch investment fund Peak Capital is investing a total of € 750,000 in the feed management startup Channable. This capital will make it possible for the young company to grow even faster in the Netherlands, Scandinavia, Germany, Austria and Switzerland. In 2017, the activities will be extended to several European countries including France, Spain, Italy and the United Kingdom.
The Utrecht based firm Channable provides an online marketing tool for online retailers and marketers to easily display and compare products on shopping websites, marketplaces and affiliate networks. The product information is downloaded via a data feed or plug-in, and then optimized using rule based actions in order for the feed to comply with the specifications of the desired platform. Channable serves more than 900 customers, such as Vodafone, Norwegian Airlines and Mediamarkt.
“Customizing a data feed is a time consuming task for many online retailers. In order to adapt the feed for the various channels, many custom adjustments need to be performed in the online store, meaning that a web programmer must be hired. Channable enables users to perform these changes much more frequently and more easily. This means that they can advertise on many more platforms, without the high costs”, says Stefan Hospes, co-founder of Channable. The ease and flexibility that customers experience within the tool is also being reflected by the monthly adjustable subscriptions.
The possibility to link Google Analytics performance data to each product is very popular among experienced users of the tool. Robert Kreuzer: “By connecting the product information to Google Analytics data, you can easily see how the products perform on each channel and what improvements you can still make within your data feed to increase your sales even further.”
Channable currently has customers all over the world, however, the main focus has been on Benelux, DACH and Scandinavia. Next year France, Spain, Italy and the United Kingdom, will follow. “Last year the team of Channable has achieved strong growth, not only in the Netherlands but also abroad. Now is an ideal time for Peak
Capital to invest with capital and hands-on support to accelerate scaling up, “says Johan van Mil, co-founder and managing partner of Peak Capital.
“We have found the ideal partner in Peak Capital. The combination of capital and their experience and knowledge in the fields of finance, HR and their well- established network in the field of marketing can significantly accelerate the growth of Channable,” said Rob van Nuenen, co-founder of Channable.